Not "broadbanding" wine anytime soon...

Barack Obama’s website stated that he “believes America should lead the world in broadband penetration and internet access.” John McCain also believes that everyone, no matter rich or poor, should have internet access. I, and I'm sure you do to, rely on the internet tremendously to get every-day activities done. I have convinced myself that without a computer, my life could not function. Besides that point, we are seeing the information revolution, where everything will be instant, better and faster. All this is due to the incredible medium which is the internet.

Let me state something painfully obvious; the internet has become common place for the world. Without second thought, we turn to it to optimize, automate and enhance our lives, everything from communication to entertainment. So, it comes to no surprise that the marketplace has shifted from the traditional brick-and-mortar mom-and-pop shops to the web.

But as we slowly see wine consumers, culture and attention go “Web 2.0,” I’m not convinced that the wine world will see its shift to the virtual tasting room too soon…
Being a Vayniac, I have seen how Gary has turned his father’s local liquor store into Wine Library, a nationally known brand. He owes, and gives, a lot of his credit to Web 2.0. Numerous other companies have started up on the web to sell wine as well: Winebid.com, Wine Woot, Winestillsoldout.com, the list continues. Things will heat up when multi-million-dollar internet conglomerate, Amazon.com, begins their process to sell wine through their site. These are all good things; we consumers have power to choose, to dictate and to explore far more varieties of sources than ever. From California to France, buyers can find great values and immensely amazing selections with tremendous availability. We can get tasting notes in an instant, share information on blogs and forums and make less pressured, more educated buying decisions.

If you’ve notice, these are all benefits. I have not listed many problems or criticism to wine going online, because quite frankly, I prefer it. I believe that it is the future, but this future certainly is not within our near future. One simple reason I believe this is because we are human beings. Okay, yes, another painfully obvious statement, but as human beings we need company and experience. We observe patterns, solve problems and learn from our experience, which accumulates into knowledge that becomes wisdom. You drink a lot of wine, you buy a lot of bottles and you will accumulate Wine wisdom. We need company; this is why online social networking has become such a phenomenon, because we can keep and search for friends in more ways than ever before. We want to spend time with each other, our instincts need it. This is why we host wine parties, tasting, and conventions. This is why wine will never be exclusively “broad-banded,” if you will, because it requires that human element to exist.

Because of this need for human interaction, we will not shift our buying practices to the internet completely. Without local wine stores, there would be no wine sales people. Wine people are as much of a part of our “wine collection” as the bottles themselves. How many of us have a special connection with at least one person who deals with trying to get you to buy wine? They tell us the latest trends, they pull out the super-primo stuff when you stop in and they enjoy selling wine to you; but that’s not something you can do without knowing a person’s tastes, style and character. Automated processes have very limited solutions to this because it can’t “get to know” anything, it can only dictate. A good wine person does not dictate what a “good buy is,” they recommend it and tailor it to the consumer. A wine recommendation is based on personal connection, not algorithms.
I will always go out to the LWS to browse the aisles, look through the bargain bin and pick up that bottle. I want to go chat about wine news and knowledge, I want to feel the bottle, have those special samples. Broadbanding wines will lose that human element.

And who is to say that because something is cheaper and more abundant that we will abandon local wine stores? Because I can stream almost any movie for free on my computer doesn’t mean I don’t enjoy a date out to the theaters, or just because I can order food online from almost anywhere does not mean I won’t go enjoy some company at a nice restaurant. In this way, no matter how fast, efficient and connected we become via the internet, the human element will also rule our instincts to be with each other share the company and celebrate friendship.

Cheers to you,
-Tatum