Spare a Dime?

To me, and probably most all of you out there as well, owning a vineyard is the biggest step you can take to becoming an oenophile, also known as a "wine enthusiast." Being the owner of a vineyard and making your own grapes not only requires massives amounts of cash, but also your life. You need to have time to moniter the vineyard, market it, make the wine, maintain the land. Basically, you can't get "a little" into owning a vinyard, it's all or nothing.

This brings me to a NY Times article on this very subject: people who have cash and passion for wine can now own their vineyard and have other people deal with the complexities of it. Basically, the London-Based firm called AIM Vineyards offers a service to give wealthy people a hassle-free way to get into wine and own their own plot of grape-growing land. I wish I could say I will ever be able to remotely afford something like this, so I am out of the picture, but I just want to know what something like this will do to the public perspective of wine making? Will we just have a whole bunch of rich people be able to "make" their own wine, and not know a thing about it?

As I have said many times, this summer I am venturing into the wine making process. Although I will not be buying out a vinyard and growing grapes, my main focus for this wine making is appreciation. I feel that if I get a hands on of making wine, I can learn more about the dedication and knowledge wine makers need to get a nice bottle of wine on our tables.

But I get discouraged when I see filthy rich people be able to just put down cash for all the gains. This could eliminate the passion, the strive for knowledge and the rite-of-passage from wine making itself. Wouldn't it be more satisfying to be able to say that you made your wine, not that you paid for your wine to be made? Isn't it more appealing to be able to explain why you initially fermented the wine three weeks instead of two? Why you used steel barrels instead of oak? All of the ins-and-outs that made wine making so romantic and so intriguing is now lost, because a wealthy chum can afford people to make his wine for him.

I guess what bothers me is the fact that if you do have money, you can do what you want. I can sit here and rant about how passionate about wine I am, how much I'm trying to learn, how much I gain from knowledge, but at the end of the day it doesn't seem to matter that much, because if I just had $20 million dollars, I can own a vinyard and get people to do that for me.

On the other hand, that is what determines me to make it through. My professional career is still a few years away, but wine is now. Hopefully I can work at a wine store and gain knowledge, and a deeper passion and appreciation for the wine I drink. I hope that my deep passion and enthusiasm of wine will help me to stride forth into the trade of wine, and show everyone that sometimes passion, knowledge and dedication is more than cash, investments and salary. Cheers!